What type of communication is referred to when promotional material is sent to prospective retail clients via social media?

The type of communication that involves sending promotional material to prospective retail clients via social media aligns with the definition of retail communication. This process focuses on reaching existing and potential customers to inform them about products, services, or promotions offered by a retailer.

Retail communication is specifically designed to engage the target audience, promote brand awareness, and drive sales through direct outreach. Using social media platforms for this purpose effectively enhances customer interaction and accessibility, making it a vital component of modern marketing strategies.

The other options, while they may relate to forms of communication, do not specifically capture the intent and context of utilizing social media for promotional outreach to retail clients. Public announcement, for example, implies a broader audience without the direct targeting that retail communication entails. Client communication typically refers to direct interactions with existing clients rather than promotional efforts aimed at prospects. Promotional advertising is more general and does not specifically indicate the method or platform used, such as social media.